You only get one chance to make a first impression, and this is as true of websites as it is of people. You need to wait until the website is complete before you launch it to avoid visitors leaving as soon as they click the link. The advice below will help you design a great website.
Be careful when introducing new colors into the design of your website. If the text fades into the background due to poor contrast, the text will be hard to read. Generally speaking, it is easier on the viewer’s eyes when they see darker text on paler backgrounds, rather than the other way around. If you don’t know whether your color theme functions well, ask a friend or colleague to provide feedback.
People don’t like to wait when they browse the Internet, so your pages need to load fast even on slow connections. You cannot expect much patience from your visitors. If they are stuck looking at an incomplete page for minutes on end while your content loads, they are quite likely to close your site and find what they’re looking for elsewhere.
If your website is going to attract visitors, it needs to be easy to navigate. It should always be easy to get from one page of the site to another. Menus render your website easier for users to surf. Make sure each page has a ‘home’ link.
If you want to maximize the potential of your website design, ensure that your pages appear correctly on all web browsers, so any visitor can view them. Something that functions fine in Firefox, might not even appear on the screen of a computer using Internet Explorer or Chrome. Visually test your website in every browser you can prior to launch.
You should update your content and get rid of expired content regularly. Failing to update your page with current information and upcoming events will cost you in terms of site visitors. Users will spend time on websites that are well-maintained, and the presence of your outdated information will tell them that your site it not being properly cared for. Review, update and delete content as a matter of course.
Do not use pop-ups. Nothing is worse that going to a website and being bombarded with pop-up ads. Many people will close a site immediately if it uses pop-ups, even if it’s a site run by a well-known brand or company. Therefore, you should keep annoying ads off your website, in order to avoid irritating your visitors. Any host which requires you to have pop-up ads is a host you don’t want to use!
To get repeat visitors, use an e-mail newsletter. Letting customers subscribe to updates and new information can keep them coming back. Track the number of visitors who sign up, and position the sign-up form in your site’s sidebar. Avoid trouble by only sending the newsletter to people who have signed up for it.
Use Photoshop to create professional looking graphics for use on your website. When amateurs use Photoshop, they often create very professional grade sites based off the capabilities of the software. If you don’t have an easy-to-use tool like Photoshop, it will drastically increase the time and effort required to build a professional-looking website.
See how your design does on different web browsers. Every device, browser and platform will change how your website displays, which could create a bad user experience. You can do a little research to find out what the popular browsers are. It is very crucial that you test your website with all of the browsers, and that will include all of the main mobile web browsers.
A big part of your site’s first impression is its design. This factor alone can determine whether a visitor sticks around or goes to a competitor’s website. The first impression must be a great one. These previous tips should’ve showed you what to do so that others remain on your site.
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