The power of online explainer videos is getting more and more widespread these days, with the nature of their target audience quickly changing in the blink of an eye.
As the interest of consumers in watching videos continues to grow, there is also a relative increase in the number of devices and screens they use to access these video contents.
With the rise of smartphones, tablets and televisions with direct connectivity as well as on-screen access to different content portals like YouTube, Netflix and Blockbuster, online videos have not gotten intertwined with TV experience right in the comforts of your living room.
The platform you use for your online video distribution is as equally essential as the quality of videos you produce.
Target Your Market
Many of the successful businesses are great when it comes to serving their target market. But still, there are lots of untapped customers which are hard to reach in conventional ways using conventional resources. Video contents are definitely not an exception.
Going for a distribution strategy which aligns with your set goals will be able to open up new streams of revenue, boost your site traffic, establish a more influential and popularly known brand and tap to customer bases previously unreachable.
Target Your Message
Strategies for distribution can help establish awareness to your existing audience or your new and broader audience. Through getting a good control on how you present your online explainer videos, you will be able to accurately and properly target your message to the right viewers at the right time.
Whatever your motivation might be in making money, establishing a brand and spreading a message, the ideal distribution strategy is going to boost the value of both your audience and content.
Strategies for Distribution
A the demographic profile and volume of the people who gain access to online explainer videos changes, the producers, owners and web publishers are also trying to experiment with various online distribution strategies. These are broadly categorized to two primary strategies, namely managed syndication and viral distribution.
- Managed syndication – Here, you will create your very own audience network through choosing a set of trusted affiliates that will publish your explainer videos in their application or site. You can negotiate the amount of control you retain over your brand and content and the amount of control ceded to your affiliates or distribution partners. You can create an effective audience network through concentrating your resources on small set of partners you have identified to have the ability to produce significant traffic for your explainer videos.
- Viral distribution – With YouTube and other types of online video groups, the process of viral distribution is now mainstream marketing channel for online video producers. This is by far the most open type of distribution for your explainer videos. You can let viewers share content anywhere online through sharing it via email or through posting this directly to social networking sites or blogs. This is the perfect way of encouraging your viewers to try viral distribution by giving them the chance to post directly to their preferred social network.
If you are interested in hiring a professional explainer video company than maybe you can check out Again Studios. They make amazing explainer videos.