When it comes to SEO, content is king: quality content is what brings visitors to your website and your website – a step closer to Google’s top pages. However, having quality content is no longer enough and as a business owner, you should also focus on internal linking.
Benefits of Internal Linking
According to egemarketing.ca, an internal link is actually a hyperlink that connects one page of your website (for instance, a home page) to another page on the same website (e.g., a single blog post). It can help establish site architecture which makes it a must for any website. Some of the benefits associated with good internal linking are increased site navigability and visitor retention – the easier it is to navigate your website, the more likely it is that your visitors would like to stay longer.
Anchor text and context
However, it is the SEO benefits of internal linking that make it a must for every effective digital campaign. The way internal linking works enables you to increase traffic to certain pages and a lack of internal links can seriously affect a page’s ability to get crawled and ranked. In order to create lots of internal links, you need to have an abundance of internal pages; you can utilize internal links in your blog to increase traffic to certain articles which in turn can boost your SEO ranking.
What’s more important, however, is that internal linking can greatly improve your website’s PageRank. It’s been known for a while that pages with high PageRank are labelled as more important by Google, which in turn can boost your SEO ranking and increase traffic.
Help Google understand the importance of a page
Additionally, consistently linking to a specific internal page of your website with a specific phrase – e.g. ‘custom made wedding gowns’ can help search engines understand the relevance of that page, and include it for appropriate keyword queries. This would make it easier for visitors to stumble across your website, and increase both your traffic and conversion rates.
In short, internal linking can increase the traffic to certain pages of your website all while helping search engines like Google understand the relevance and importance of these pages. In turn, this can lead to increased traffic, retention and conversion rates… so, don’t waste any more time and focus on developing a powerful internal linking campaign!