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Difference between SEO and PPC

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seofriendlydesignThese days the big race is begin to post your website and to add your website link on the top of the search engines and due to this many people pay for post their add at the top of search engine which is known as (PPC) Pay Per Click and some use the optimization of the search engine which is known as (SEO) Search Engine Optimization. The main difference between the Search Engine Optimization (SEO) and the Pay-Per-Click (PPC) is that the traffic coming from SEO (organic) is free and the traffic generated from PPC is not free (as the name shows that you have to pay a cost per click).  This is the reason that you sometimes see the terms organic search engine and paid search engine. But both SEO and PPC are the part of (SEM) Search Engine Marketing these are the tool which can used in overall internet marketing. Other major differences are traffic potential, conversion, position in search result and ease of use.

Advantages of Pay per click

You can find PPC Ads above the SEO results and on the sidebar where exactly your ad will appear and depends upon the keywords in your ad copy, keywords you are targeting, keywords in your landing page and many more but it is either on the top, on the sidebar or below the SEO results. Organic results just appear in the middle of the page. It will appear in the top positions or first pages this depends on how you optimized your web site in both terms (on-site and off-site).

In SEO you can get first page positions by optimizing your web site for search engines and in PPC you can get your ad on the first page by paying higher cost per click (CPC).

Advantage of Organic Rankings

As it have mentioned above that SEO is free of cost and PPC is paid and this is absolutely true, you should understand that it would need a lot of effort and hard work to get a free traffic from search engines. This is the highest competition for almost every keyword you can search and you really need to have a high quality web sites and a great SEO plan to get one of the top position from first five positions. There are no shortcuts from which any “SEO” company is trying to sell you if you are not familiar with search engines that how it works and you don’t know anything about SEO then you must hire the SEO expert to do your work. On the other hand Pay Per Click is cost depending. If we take for example the cost per click of advertising with the most popular PPC system then search engines used the most popular keyword, which is used by the number of advertisers that are the particular keywords and much more.

Neither SEO nor PPC is easy to do if you do not have the necessary knowledge. SEO is a process that takes your a lot of time and effort. It may take your months or even years to rank for specific terms or position.

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Our SEO Services for You

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SEO, search engine optimization, is the practice of optimising a website to improve the position and ranking that is hold when searched for through different search engine. When you employ our SEO services you can be assured of receiving our expert advice and action to improve your position on the internet. Our services ensure a higher ranking for our clients over their competitors whilst still maintaining respectable business practices and adhering to legal policy. The reputations of our clients are of paramount importance to us and we take every step to ensure it is protected and maintained.

Some of the benefits of our services include:

  • Improved position and rank based on utilising keywords in search engines
  • Huge increases in the level of traffic being directed to your site and the quality of traffic
  • Expert advice concerning the selection of keywords for optimisation
  • Our extensive knowledge and experience in the SEO market

It is advisable to contact us so that we can fully discuss the individual requirements of your business. For clients who already have existing website we offer the following additional services:

A full evaluation of the current performance of your website and identification of areas that can be improved

A full review of the practices being employed by competitors in your market and advice on how to overcome them

Selection of appropriate keywords for SEO success.

Full adaptation of META tags as deemed necessary by thorough evaluation and reflection
Inclusion of your website in results for different search engines and identification of preferred keyword activity

Increased website efficiency through link optimisation and back of office work

Full evaluation and increased compliance with search engines.

If you require further exert advice to optimise the website for your business we can also provide a full consultation to discuss the individual requirements of your business and discuss the techniques that will best be applied to your website. We will also make recommendation based upon different technologies that can be implemented to ensure maximum search engine optimisation and improved application of copywriting.

SEO packages