Whether it’s the first time you have created a website or you are a seasoned pro, always remember that a very important aspect is the design. If your website is easy to navigate, aesthetically pleasing, and packed with great content, your visitors will be more likely to pay a repeat visit. Take a look at the following suggestions, which may help you make your next website even more impressive and effective.

Do not underestimate the value of a website that loads fast, with no slowdowns. No visitor is going to wait more than a few seconds for your page to load, so ensure they get what they want quickly so they don’t go to your competition’s website instead.

Make it possible for users to cancel action if they want to do so. This could be anything from filling out forms to registering for email newsletters. If you don’t let visitors back out of an incomplete action, it can be perceived as forcing them to do something, which will probably make them go elsewhere.

Be mindful of your background. Animated GIF backgrounds and complicated patterns on your website can be very distracting to viewers trying to absorb your content. Choose a background that accentuates what your site already has to offer, rather than works against it. This will help get your message across to your visitors.

Don’t rely on JavaScript too much. Despite the advantages of increased responsiveness and transparency, it may be problematic for many users. All web browsers vary, and each one releases new versions on a regular basis. Some visitors will have older versions of their browser, which doesn’t support the latest JavaScript. You should also be aware that some of your users will have JavaScript disabled through their browser. Both of these mean users will be prevented from using the site you made.

Stay away from using pop-up ads. Customers are turned off by the constant advertising pop-up ads represent. The vast majority of users will just exit a site with pop-ups. Just avoid these irritating ads, so your users will be happy. If your webhost places their own popup ads on your website, it is time for you to change your webhost.

White is a great choice for a background color. It’s simplistic, yet has a lot of potential at adding flare and color elsewhere. White puts the focus on the content, making it easier to read. If you are trying to to exude a professional tone, a white background lends a trustworthy feeling to your site. However, intricate background images are often difficult to pull off; more often than not they appear sloppy and distracting. Simple backgrounds are generally better.

Include strong meta-tags on every page of your site, if you want to get more visitors to your site. Quality meta tags will help search engines index and present your website to their users. Meta tags that don’t accurately reflect the content of your website will negatively impact your traffic.

Throughout the design process, it is essential to make sure your site’s designs looks and works the way you want it to on every web browser, so always check it across all common web browsers. Each web browser interprets websites slightly differently, and in some cases these differences can have drastic effects on the user experience. You should find out the top five to ten browsers. Make sure your website works in Internet Explorer, Firefox, Chrome, Safari and the major mobile browsers.

With these tips, you can design a website that does what you want it to – by fostering a good relationship with your site visitors by providing a site that is easy to look at and easy to use. Being able to reliably accomplish this will enable your business to profit in the long run.

- Web Design -Sink or Swim With Aure

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